The company now offers its customers a showroom, sales and service area of 32,000 square feet as well as a new in-store shopping concept. Work began at the end of 2010.
Each department has been reorganized according to new trends in marketing, sales, and customer service, in order to create the atmosphere of a mini-shopping center. In the form of mini shops and specialized islands, the company offers new ranges and product lines in automotive, domestic life, household appliances, construction, renovation, tools, hardware, sports, outdoors, and horticulture.
About Canadian Tire
Canadian Tire Corporation , Limited is a growing network of five interdependent businesses that provide a range of products and services to meet everyday needs, including everyday goods and clothing, gas bars and financial services.
The strength of these five companies gives Canadian Tire its competitive advantage, which exemplifies our vision: to grow sustainably as a national champion and the company most trusted by Canadians. We will achieve this growth by leveraging our strengths; that is, our brands, our core capabilities, our strengths and our extraordinary people.
Grand reopening
To mark the conclusion of the work, Canadian Tire is orchestrating a grand reopening, from May 12 to 15, including discounts, promotions, gifts, raffles, and daily entertainment activities.
May 13 will be devoted to a car clinic in collaboration with Canadian Tire University. There will be motor vehicle checks and promotion of the GO ECO recovery program for interested visitors. May 14 will be the occasion for a major operation to check child car seats, in concert with public safety, health and social services organizations in Rivière-du-Loup. May 15 will be a day of family entertainment with a popular barbecue, the profits of which will be donated to the Fondation Bon Départ Canadian Tire du Québec.
Canadian Tire will also take advantage of the occasion to promote its new service for taking orders and delivering materials, equipment and materials to businesses, organizations and institutions in the region.
Tangible involvement in the community
The Canadian Tire store in Rivière-du-Loup is socially active in the community. He is particularly involved with the Alain-Caron music school, the Optimist Club and the Rivière-du-Loup Health Foundation. Every year, he takes part in the Canadian Tire golf tournament and in the fundraising activities of the Fondation Bon Départ Canadian Tire du Québec, whose financial impact is tangible for underprivileged children, families and educational, social and community organizations in the region.
A bit of history
Canadian Tire opened its doors on September 15, 1977 in Rivière-du-Loup. The business then had an area of 10,000 square feet, making it one of the largest big-box stores in Rivière-du-Loup. Gontran Carrier was the first owner.
Benoît Landry acquired it in 1996 to lead an expansion and relocation project which was completed in November 1998. The building, located in the axis of boulevard de l’Hôtel-de-Ville, then had 28,000 square feet, including an auto center with eight automotive maintenance and repair locations.
After 12 years at the helm of the business, Benoît Landry chose to retire and hand it over to Léopold Fontaine in January 2009.
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